American Rescue Plan Funded Downtown Las Vegas Marketing campaign

Posted on: March 6, 2023, 12:10h. 

Final up to date on: March 6, 2023, 12:11h.

The American Rescue Plan Act of 2021, handed by the US Congress and signed by President Joe Biden, was a $1.9 trillion stimulus spending package deal designed to hurry up the nation’s financial restoration from the COVID-19 pandemic.

American Rescue Plan Act Las Vegas downtown casinos
The Downtown Vegas Alliance lately debuted a promotional technique that highlights the area’s high quality work, procuring, leisure, and residing choices. The promotional marketing campaign was funded with cash from the American Rescue Plan Act. (Picture: Downtown Vegas Alliance)

The COVID-19 stimulus was primarily used to increase and develop unemployment advantages, present $1,400 direct funds to many US residents, present emergency paid depart, cowl tax credit, and enhance meals stamp advantages.

However critics of the spending scheme say a lot of the cash went to packages that Congress didn’t intend. One such questionable instance is $350,000 being utilized by the Metropolis of Las Vegas to develop a advertising and marketing program for the downtown space.

The Las Vegas Evaluate-Journal experiences that Las Vegas used a few of its American Rescue Plan Act funds to bankroll an promoting marketing campaign for the Downtown Vegas Alliance (DVA). The advertising and marketing initiative is to attract consideration to the downtown space’s abundance of leisure, job alternatives, and residing choices.

The nonprofit group consists of greater than 70 native companies which might be collectively working to create “a horny, vibrant, numerous, and sustainable downtown Las Vegas.”

Whereas many outsiders consider the Las Vegas Strip as a part of the Metropolis of Las Vegas, the Strip is definitely positioned in an unincorporated a part of Clark County south of town correct.

‘Down for Something’ in Downtown Las Vegas

The DVA reportedly spent $350,000 to develop “Down for Something,” a advertising and marketing name to motion that highlights what the downtown space has to supply to each guests and residents in Southern Nevada. The marketing campaign’s on-line web site,, incorporates a slew of potential itineraries and an interactive map displaying issues to see and do.

The DVA is partially funded by the Metropolis of Las Vegas. Las Vegas-based promoting company Robertson and Companions developed the “Down for Something” and a subsequent marketing campaign, “Down for Play,” with the $350,000.

The “Down for Play” journey and staycation guides supply customizable plans for leisure, consuming and ingesting, innovation, tradition, historical past, fashion, and residing.

We’re creating concepts for individuals who have their curiosity piqued from the ‘Down for Something’ marketing campaign. We’re really giving them the instruments to have the ability to take pleasure in downtown in a means that strategically is smart,” Carolyn Wheeler, govt director of the DVA, advised the RJ.

The COVID funds getting used to market downtown Las Vegas can be an funding that ideally delivers a big return. That’s in line with Metropolis of Las Vegas Communications Director David Riggleman.

“The hope is that as folks look to return to pre-pandemic life they are going to think about the downtown as a spot to not solely go to for leisure however to reside and work,” Riggleman defined. “Downtown Las Vegas is so distinctive and provides such a various vary of choices for the general public to think about.”

Downtown Casinos Rebound

Downtown Las Vegas casinos have already totally recovered from the pandemic, at the least when it comes to gaming income. Downtown casinos gained greater than $880.1 million final yr, a 4.5% enhance from 2021 and practically 90% larger than what the gaming properties gained throughout pandemic-stricken 2020.

The $880.1 million can be significantly larger than the $684.9 million that the downtown Las Vegas casinos gained in 2019. Downtown’s 2022 gross gaming income was 28.5% richer than the yr earlier than the coronavirus.

Even with inflation factored in, the $880.1 million is above 2019’s GGR incurred downtown.



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