Caesars, Bakkt Holdings Introduced Rewards Partnership

Posted on: March 9, 2023, 05:54h. 

Final up to date on: March 9, 2023, 05:54h.

Caesars Leisure and Bakkt Holdings unveiled a brand new partnership right this moment that features naming rights to the reside leisure venue at Planet Hollywood Resort & On line casino on the Las Vegas Strip.

Planet Hollywood Reopening
Planet Hollywood Resort & On line casino on the Las Vegas Strip. Operator Caesars introduced a partnership with Bakkt Holdings. (Picture: Caesars Leisure)

Georgia-based Bakkt Holdings gives avenues for purchasers to earn and redeem loyalty factors throughout a wide range of applications and industries. The corporate additionally operates a cryptocurrency funds and buying and selling platform that may be built-in into banking cell purposes and rewards applications.

By means of this relationship, the Bakkt model will come alive in Las Vegas because the namesake for one in all The Strip’s most influential theaters. Since 2013, the newly renamed Bakkt Theater has been acknowledged because the epicenter of A-list leisure in Las Vegas,” in line with an announcement.

The Planet Hollywood venue was beforehand previously referred to as Zappos Theater — named for the footwear firm began by the late Tony Hsieh. Amazon owns Zappos. Different reside leisure properties with ties to the cryptocurrency area embrace Enviornment — residence of the Los Angeles Lakers. The Miami Warmth’s residence court docket was named for crypto dealer FTX, however a choose terminated that settlement in January following the collapse of the corporate.

Bakkt Partnership Contains Caesars Rewards

Past making use of the Bakkt model to the Planet Hollywood theater, Caesars Rewards will likely be built-in into the partnership. Pending regulatory approval, Caesars Rewards members will be capable of redeem rewards credit via Bakkt Crypto Rewards.

With greater than 60 million members, Caesars Rewards is the gaming trade’s largest loyalty program. By the variety of venues, Caesars is the most important on line casino operator within the US. However members of its loyalty platform can accrue factors via the Caesars Sportsbook app and at non-gaming inns, amongst different avenues.

No less than one credit score is earned for each greenback spent, and there are six tier ranges: Gold, Platinum, Diamond, Diamond Plus, Diamond Elite, and Seven Stars. Moreover, Caesars gives rewards program individuals myriad bodily places wherein to earn rewards. In Las Vegas, the corporate controls 9 built-in resorts, and its regional community faucets into marquee gaming markets exterior Nevada, together with Colorado, Illinois, Indiana, Louisiana, and Pennsylvania, amongst others.

“Bakkt and Caesars will share further particulars on forthcoming crypto choices quickly. Legends World Partnerships represented Caesars Leisure in sourcing and negotiating the strategic settlement with Bakkt,” in line with the assertion.

Fascinating Timing for Bakkt, Caesars Tie-Up

Whereas Bakkt gives crypto custody and digital pockets companies, its enterprise mannequin isn’t depending on bullish worth motion within the digital foreign money universe. Likewise, the settlement with Caesars doesn’t instantly expose the on line casino operator to what’s typically a unstable asset class and one which gaming corporations and regulators alike have some pause about.

Bakkt and Caesars introduced their relationship only a few months following the aforementioned collapse of FTX and as crypto financial institution Silvergate stated right this moment it’s halting operations and returning deposits to purchasers.

That information despatched bitcoin — the most important digital foreign money by market capitalization — to seven-week lows.



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