Uncover LUAH, High-quality Lifeproof Jewellery
What in the event you might skip the advanced care directions, the lengthy record of don’ts, the always-putting-it-on-and-taking-it-off that comes with sporting nice jewellery? Meet Hong Kong’s latest jewellery firm LUAH.
LUAH crafts Lifeproof jewellery designed particularly for individuals on the go, as a result of nice jewellery ought to go all over the place you do. Go swimming, take pleasure in a sweaty gym-sesh, or tear up the dance ground—all with out clutching your pearls. At Lh we are saying, sure, please!
Introducing Jewellery With out Limits
LUAH’s story begins with a typical drawback. Like so many others, the founders of LUAH have been uninterested in jewellery that couldn’t sustain with their lively life. Their favorites obtained misplaced or broken from consistently taking jewellery on and off. Common put on resulted in tarnishing and fading. Low-cost items didn’t final, and nice jewellery was both too fragile or helpful to threat.
And so the thought behind LUAH was born—Lifeproof jewellery that you just by no means needed to take off.
The Problem
Why does style jewellery rapidly tarnish and injury your pores and skin when uncovered to day by day life? The reply is straightforward. Most on a regular basis jewellery consists of a base metallic—brass, copper, or silver. Which is then electroplated with a microscope layer of gold. Even Vermeil jewellery incorporates only a 2.5 micron layer of gold.
Sadly, utilizing such little gold creates jewellery that tarnishes and discolors when uncovered to moisture, lotion, and make-up.
On prime of that, electroplating isn’t nice for the planet. The method includes an exhaustive chemical tub of liquids like acid cleaners, alkaline cleaners, solvents, and abrasives.
The Answer
Chemically plated jewellery that rapidly degrades after a couple of years didn’t ship LUAH’s promise of sustainable jewellery that would face up to the calls for of each way of life.
So LUAH all through the playbook. They spent 16 months in product improvement. Speaking to over 30 jewellery producers from 5 international locations. Till lastly they discovered their resolution.
Taking inspiration and expertise from the Luxury watch trade, LUAH combines the very best high quality medical-grade metals with superior vaporized plating expertise to ship hypoallergenic, fade resistant, waterproof and sweatproof jewellery you by no means need to take off.
Not solely does their plating make every bit extra sturdy, it additionally doesn’t require environmentally dangerous chemical baths, creating much less materials waste and fewer secondary pollution.
March’s Featured Assortment
This March, LUAH is highlighting its signature gemstone assortment. Centered on timeless designs and constructed for versatile stacking choices, LUAH’s gemstone designs are excellent for a various praise of outfits and appears. LUAH maintains a Made Not Mined outlook on gems, firmly believing that traceability is essential in validating the authenticity of their supplies and understanding the environmental and social impression of their items. For his or her signature assortment, LUAH is completely that includes lab-grown AAA white & blue sapphires and Preciosa crystals sourced from the Czech Republic.
Amara Blue Sapphire Pendant | SHOP
Iris Crystal Hoops | SHOP
Rhea Sapphire Bars | SHOP
Extra to Love!
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