From the surface, you wouldn’t know the Tiffany & Co. retailer that’s graced the nook of 57th Road and Fifth Avenue in New York Metropolis for the previous 4 a long time had modified in any respect. That traditional brick facade and iconic Atlas clock stay fantastically intact.
NEW YORK, NEW YORK – APRIL 27: A exterior view as Tiffany & Co. Celebrates the reopening of NYC Flagship retailer, The Landmark on April 27, 2023 in New York Metropolis. (Photograph by Jamie McCarthy/Getty Photos for Tiffany & Co.)
However, via the revolving doorways, “The interiors have been fully reimagined into a brand new world of wonders,” in response to the model. Tiffany unveiled The Landmark and celebrated the top of a virtually four-year renovation with a star-studded opening that includes performances by The Radio Metropolis Rockettes, Katy Perry, and DJ Mark Ronson in April 2023.
“The reopening of the enduring Fifth Avenue Landmark is a serious milestone for our Home,” says Anthony Ledru, President and Chief Government Officer, Tiffany & Co. “Symbolic of a brand new period for Tiffany & Co., the Landmark is far more than a jewellery retailer—it’s a cultural hub with an beautiful showcase of structure and superior hospitality, in addition to cutting-edge artwork and design. It units a brand new bar for Luxury retail on a worldwide scale.”
NEW YORK, NEW YORK – APRIL 27: A view of the ambiance as Tiffany & Co. Celebrates the reopening of the NYC Flagship retailer, The Landmark on April 27, 2023 in New York Metropolis. (Photograph by Cindy Ord/Getty Photos for Tiffany & Co.)
For its first wide-scale renovation within the 40-year historical past of the shop, Tiffany selected famend architect Peter Marino for the inside and OMA New York/Shohei Shigematsu to information the renovation and three-story rooftop addition. “New York’s crown jewel” sparkles anew, with 10 flooring of beautiful artworks from Damien Hirst, Julian Schnabel, and Anna Weyant, to call a couple of. Jean-Michel Basquiat’s “Equals Pi,” which was on the middle of Tiffany’s “About Love” advert marketing campaign that includes Beyoncé and Jay-Z in 2021, is now entrance and middle on the bottom flooring of The Landmark, charming guests getting into the shop from Fifth Avenue.
NEW YORK, NEW YORK – APRIL 27. An inside view as Tiffany & Co. celebrates the reopening of the NYC Flagship retailer, The Landmark on April 27,2023 in New York Metropolis. (Photograph by David Benthal/BFA.com)
NEW YORK, NEW YORK – APRIL 27. An inside view as Tiffany & Co. celebrates the reopening of the NYC Flagship retailer, The Landmark on April 27,2023 in New York Metropolis. (Photograph by David Benthal/BFA.com)
Elsewhere, video partitions flip views of Central Park and the Manhattan skyline into shifting artwork, and a rock crystal-adorned spiral staircase exudes Elsa Peretti inspiration. Glass circumstances stuffed with glittering jewels line the principle flooring, whereas, above, a faceted skylight extending practically the size of the room honors Tiffany’s diamond heritage. Seasonal sustenance together with, after all, “Breakfast at Tiffany,” is discovered at The Blue Field Cafe™ by Michelin-starred chef Daniel Boulud. The Audrey Hepburn movie is nicely represented right here; the shop additionally includes a reproduction of the actress’ iconic little black gown.
The Landmark is an element of a bigger Luxury funding pattern within the space. Fellow Fifth Avenue anchor Saks Fifth Avenue Saks is within the midst of a $250 million renovation of its flagship retailer and Rolex is reimagining its Fifth Avenue headquarters. Hermès new flagship debuted on close by Madison Avenue in 2022.
Luxury conglomerate LVMH bought Tiffany in 2021 for $16 billion and has grown its gross sales from 3 billion euros in 2020 to five.1 billion euros in 2022, with a forecast of seven.4 billion in 2025. LVMH-owned Louis Vuitton, Bulgari, and Dior are all a part of this Midtown mecca.
